AI Demo Days
How can government make AI work for America?
Around the world, artificial intelligence (AI) is transforming economies, security, and society—making it imperative that our institutions harness this technology effectively.
In the US, a wave of executive orders have mandated that government agencies rapidly implement AI across missions in civil services, health, defense, and more. As the #1 provider of AI to the federal government, Booz Allen was uniquely qualified to lead the conversation.
Our team led a campaign of AI Demo Days in various cities to accelerate our colleagues’ & customers’ AI fluency, showcase how our AI capabilities can empower public missions, and grow business partnerships with our customers.
-
Led the creative design–especially spatial experience (space planning, interior design, environmental graphics), information design, and brand implementation
We designed Demo Day as an end-to-end service that was scalable across locations and markets.
Picking the right demos for the right audience
From Booz Allen’s catalog of over 100 AI/ML capabilities, we used a disciplined process to curate the demos most relevant to the unique customer mission needs (e.g. AI for space/on-orbit) and upcoming contract opportunities at each location.
Our team developed an AI-enabled tool which assisted this process by ingesting survey data about mission and recommended demos based on semantic similarity.
The Demo Day Experience
-
After checking in, customers and their escorts started at a large map/directory. This area allowed them to discuss their demo day journey and familiarize themselves with the Demo Day space and locations of demos.
-
Demos were organized within one of three categories:
“How do I get started with AI?”
What does mission success look like with AI?”
How does AI integrate with other technologies?”
These groupings highlighted connections between similar demos / use cases, and created an intuitive progression as visitors explored deeper into the space.
Clear visuals and stories helped demos “click”
We worked with demo teams to translate their sophisticated capabilities into clear, accessible narratives that clicked with customers.
We designed a variety of posters, fact sheets, infographics, short videos/podcasts, and presentation slides to illustrate the demos.
A variety of delightful trading cards, stickers, and other collectibles extend visitors’ memory of Demo Day and our various technologies.
Demo Days delivered an outsized impact
With modest investment, our AI Demo Days delivered an outsized impact. We engaged hundreds of customers and Booz Allen colleagues, facilitated meaningful in-person conversations, and drove measurable sales.
Internally, demand spiked across our account and others for more demo days. Executive leadership updated their engagement strategy; our subaccounts have scheduled six more demo days through FY 2026.
500+
attendees
…across three Demo Days in El Segundo, CA; San Antonio, TX; and Albuquerque, NM
350+
requests
…by customers for follow-up meetings and in-depth demos
$ 5M+
qualified leads
$ 2M+
tactical sales
3+
replications
Other teams leveraged our assets & process to replicate Demo Days for additional markets.
170+
AI trainees
100+
AI certifications
In collaboration with Maia Sciupac, Kylie Riddell, Joanna Fadel, Nala Bailey, Avon Cornelius, and Robb Hughes, and others at Booz Allen