Welcome to New York
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Completing the transformation of New York City’s airports
Seeking to shed its “third-world country” reputation, the Port Authority of New York & New Jersey (PANYNJ) is redeveloping its New York City airports.
PANYNJ contracted our team to develop new wayfinding standards. As our firm had developed the previous wayfinding in 2000, we had the opportunity to build upon what worked, while adapting to a new state of travel and technology.
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Graphic design for the wayfinding system, including pictograms.
Designed pixel-perfect maps and digital information displays and for the new Terminal A at Newark Liberty International Airport—the inaugural application of the wayfinding system.
Led design and fabrication of physical prototypes, used to validate 3D “color block” sign concept and typographical design.
Wrote various technical articles and designed illustrative graphics & animations for the online wayfinding standards manual.
World-class wayfinding. Only-in-New York attitude.
In order to validate the signage design, lighting, and manufacturing method—especially as they relate to the innovative 3D color block, we created a variety of scale prototypes.
Online wayfinding manual
Our online wayfinding manual ensures that PANYNJ personnel, terminal operators, and key partners all have easy access to the most up-to-date standards and guidelines.
Check it out at wayfinding.panynj.gov
This work received a Merit Award in Strategy, Research & Planning at the Society of Experiential Graphic Design (SEGD) Conference 2021.
In collaboration with 13 colleagues at Mijksenaar and W&CO