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Completing the transformation of New York City’s airports

Seeking to shed its “third-world country” reputation, the Port Authority of New York & New Jersey (PANYNJ) is redeveloping its New York City airports.

PANYNJ contracted our team to develop new wayfinding standards. As our firm had developed the previous wayfinding in 2000, we had the opportunity to build upon what worked, while adapting to a new state of travel and technology.

    • Graphic design for the wayfinding system, including pictograms.

    • Designed pixel-perfect maps and digital information displays and for the new Terminal A at Newark Liberty International Airport—the inaugural application of the wayfinding system.

    • Led design and fabrication of physical prototypes, used to validate 3D “color block” sign concept and typographical design.

    • Wrote various technical articles and designed illustrative graphics & animations for the online wayfinding standards manual.

Demolition of old Terminal A buildings at Newark Liberty International Airport

World-class wayfinding. Only-in-New York attitude.

In order to validate the signage design, lighting, and manufacturing method—especially as they relate to the innovative 3D color block, we created a variety of scale prototypes.

Illuminated Color Beacon Prototype in Quarter View
Illuminated Sign Face Prototype for Typography
A person viewing the PANYNJ Airport Wayfinding manual from their laptop and mobile phone

Online wayfinding manual

Our online wayfinding manual ensures that PANYNJ personnel, terminal operators, and key partners all have easy access to the most up-to-date standards and guidelines.

Check it out at wayfinding.panynj.gov

This work received a Merit Award in Strategy, Research & Planning at the Society of Experiential Graphic Design (SEGD) Conference 2021.

 In collaboration with 13 colleagues at Mijksenaar and W&CO

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Moynihan Train Hall Wayfinding